5/30/2023 0 Comments Under armour nutrition app![]() ![]() These operational modifications have continued to expand the brand globally.Īdoption of Digital Apps – Under Armour has adapted digital transformation with apps like MapMyFitness, MyFitnessPal (calorie and nutrition app), and Endomondo (fitness app maker). The company currently sells its products in some countries through licensing. 65% of its revenue was accumulated through wholesale distribution, whereas 31% was gathered through direct consumer sales. It was made possible due to its creative strategy of operating through multiple distribution networks. ĭistribution Networks – Under Armour has amazed investors with its accelerated growth in the market. In FY2019, total net revenue was $5.3 billion, with $3.47 billion from apparel, $1.086 billion from footwear, and around $400 million from accessories. The revenue from 2016-2017 for apparel was 67%, while for footwear it was 21%. It also ensures a high sale ratio and continuous growth of the company. The extensive product line eliminates the risk of failure. Its establishment has not limited itself to only footwear but has also incorporated apparel, accessories, etc. The company is not dependent on one specific product. Portfolio – Under Armour’s broad product portfolio has strengthened its standing. The number of employees increased to 16,400 in 2020. Its international reach and evolutionary transformation have made Under Armor the largest digital fitness and Health Company worldwide.Īs of 2018, the company has 15,000 employees. The products are designed to adapt to the weather conditions. In FY2019, North America’s revenue contribution dropped to 69%, and revenue from Asia-Pacific increased to 12%. The company has remained unbeatable in its pursuit to provide the finest quality T-Shirts that offer athletes lighter, dryer and more comfortable clothing. In 2017, its revenue contributions from North America alone were estimated to be about 76.5% and 8.7% in the Asia Pacific. In 2019, Kevin Plank stepped as CEO and was replaced by Patrik Frisk in January 2020. It has outlets in Europe, the Middle East, Africa, North America, Asia Pacific, and South America. Under Armour is an American originated company producing both casual and sports apparels along with footwear and accessories. Under Armour was founded in 1996 by Kevin Plank who still serves as the CEO of the company. ![]()
0 Comments
Leave a Reply. |